Cultivate

Contact Management

Cultivate creates and manages detailed prospect profiles to easily segment and consistently engage leads with relevant messages and offers from the nurturing to the purchase phases. With Cultivate, marketing pros have the ability to tailor and segment campaigns based on prospect insights and a wide range of user-defined variables.

Cultivate goes beyond building databases of raw inquiries and leads and gives marketers the capability to support events, surveys, registrations, or any custom, data-capturing aspect of a digital campaign. Seamlessly incorporate prospect information into a CRM such as SalesForce.com to accelerate sales cycles and centrally organize all of your prospect and customer data. Cultivate manages and segments prospect profiles and lead activity while ensuring that correct and clean data drives the effectiveness and efficiency of every campaign.

Learn more about the contact management capabilities of Cultivate:

• Marketing Lead Database – acquire leads and measure results in one place
• Profiling and Segmentation – create, analyze and manipulate prospect profiles
• Data Management – ensure total data accuracy and improve profiling
• Salesforce.com Integration – seamlessly integrate data into an existing CRM