Marketing Lead Database
Cultivate manages all of the prospect information marketing needs to acquire and nurture leads, forecast results, and demonstrate marketing’s impact on the bottom line. With Cultivate, you can:
- Build a rich, single view of all marketing interactions between each prospect and your company
- Keep the CRM database clean by loading raw inquiries that aren’t yet ready for sales into Cultivate
- Maintain bi-directional synchronization for leads and contacts that are in your CRM system
- Keep data clean by de-duplicating new leads against your existing leads and contacts
- Create custom lists of leads with Cultivate's easy-to-use drag and drop interface
Designed to meet the needs of marketing
Sales and marketing have very different needs when it comes to the lead database. Marketing needs more detailed information about interactions, systems to manage a large number of early stage inquiries, and the ability to relate leads to companies and organizations. Unfortunately, the lead database is all too often part of the CRM system — meaning marketers don’t have a system of their own.
Cultivate is designed to meet marketing's specific lead management and reporting needs. Moreover, all prospect data is bi-directionally synchronized at all times with the CRM system, creating a single integrated system to manage revenue from click to close.