Website Forms & Landing Pages
Cultivate gives marketing pros the ability to efficiently build their own effective forms and landing pages quickly and easily without having to wait for your IT department or outside contractors. Develop complex campaigns and dynamic landing pages within Cultivate without any coding or programming knowledge whatsoever.
Website Forms
Create and implement website forms with easily definable fields. Prospect profile information gathered from forms is seamlessly integrated into CRM systems like SalesForce.com to give sales crucial insight into lead behavior and history. Additionally, you can take advantage of progressive profiling so that your forms don't overwhelm prospects. Each additional field on a registration form costs $1 or more in reduced conversion rates. Prospects don't want to share all their information before trust is built, so (just like with real conversations) the best practice is to ask few questions up front and then deepen the relationship over time. Cultivate allows marketers to use progressive profiling on their forms, so instead of requiring known prospects to fill out information they've already given, they can ask additional information and build out the profile over time. The results are better conversion rates, lower cost per lead, and deeper prospect relationships.
Landing Pages
Easily build dynamic landing pages that fully integrate custom website forms all from one source. Cultivate gives marketers a rich visual landing page editor that enables the building of engaging landing pages without any need for HTML knowledge. Easy drag and drop of forms, images, text, and other elements means you can create and publish complex, powerful landing pages in minutes. If you've ever used PowerPoint, you'll be right at home designing landing pages that deliver extraordinary results.
Publish Landing Pages in Minutes
Why don’t companies create or test landing pages more often?
The most common excuses are that the “marketing department is
overloaded” or “the IT or Web department doesn’t have time to create
pages for us and we can’t do it without them”. Cultivate makes it easy for marketers to create their own
professional landing pages in minutes. It’s as simple as creating a
PowerPoint slide!