Lead Nurturing
Lead nurturing is the process of building relationships with qualified prospects that are not yet ready to speak with Sales. With Cultivate, you can:
- Create consistent and meaningful communication with viable customers regardless of their time to purchase
- Automate sophisticated (or simple) multi-step marketing programs that build relationships with qualified prospects over time
- Trigger targeted messages to prospects based on specific behaviors or profile updates
- Educate and pre-sell prospects with relevant and personalized communications
- Measure every interaction and optimize results over time
Create relevant, personalized dialogues with qualified prospects
On average, 95% of prospects on your website are not yet ready to talk with a sales rep. They are on your site to research your product and your industry. Some of those prospects may be truly unqualified, but as many of 70% of them will eventually buy a product from you – or your competitors. Without the right processes to nurture and develop relationships with those prospects, they will fall in the crack between marketing and sales, and fewer than 5% will ever become opportunities. That means up to 95% of your marketing budget is wasted.
With Antarctica’s powerful yet easy B2B marketing software, it is finally possible to automate and measure integrated lead nurturing, event triggered, and drip marketing campaigns — without requiring IT or specialized skills or training.
Dramatic improvement in lead nurturing ROI
How many more sales ready leads could you create if you had the ability to communicate with each and every prospect in a relevant and personalized way?
- Generate qualified leads: Convert 400% more prospects into sales ready leads
- Increase win rates: Pre-sell leads before passing them to sales so your team can win more opportunities and reduce the number that result in "no decision"
- Save time and costs: Do more with less by automating repetitive manual tasks and analytics