What is Captivate?
Captivate is a powerful B2C platform that forms the foundation of your marketing campaigns. Captivate's functionality includes many different touchpoints, including email, contests and sweepstakes, coupons, and more. When you work with Antarctica to develop a marketing campaign we may use only one single touchpoint. However, when you need sophisticated, multi-touch campaigns Captivate has the power to handle it all, driving the results into a centralized database.
Marketers who lack the ability to segment, target, plan, and optimize from a unified data source will be overtaken by their competition. Captivate frees you from the problems of data stored in multiple silos and unifies everything in one place. Even if you start out sending simple emails, Captivate has the flexibility to grow with your success and support ambitious sophisticated marketing campaigns when you're ready.
Captivate builds
and implements customizable consumer touchpoints that encourage customer interaction, awareness, loyalty, and the motivation to buy.
Captivate's versatile range of touchpoints will help you Acquire, Engage, Retain and Monetize prospects through the entire lifecycle of your customer relationships.
- Acquire – Learn about Captivate’s incentive-based solutions that will provoke people to share their information and
generate valuable insight
- Engage – Learn about automated and dynamic campaigns that integrate seamlessly with other touchpoints to inspire
prospects to interact
- Monetize – Learn about how Captivate targets the right prospects with the right messages at the right times to drive
purchase behavior
- Retain – Learn about generating prospect loyalty through powerful, data-capturing surveys and other touchpoints that
will keep prospects thinking about your brand until it’s time to buy